we take it personally. kins collective is dedicated to bridging the gap between brands and people—creating thoughtful interactions that cultivate connection and a sense of belonging. 

together, we bring 10+ years of marketing experience across beauty, entertainment, and lifestyle industries (to name a few!)—from some of the biggest brands in the business to those just getting started. and we’re just getting started too.

meet the team

kuki tran

kuki has always been curious about what makes a brand worth noticing—and more importantly, worth remembering. she keeps a close pulse on the ever-changing cultural landscape, always taking note of the brands, campaigns, and creative details that make an impression. her career has taken her from household names in entertainment to emerging businesses across food and lifestyle, shaping everything from how brands show up in the world to their everyday interactions with audiences. along the way, she’s developed an approach that balances big-picture thinking with an appreciation for the nuances that bring ideas to life.

outside of work, kuki draws inspiration from many of the same places she spends her free time—traveling, reading, exploring flea markets, and discovering new coffee shops and restaurants. whether it’s in a new city, over an unforgettable meal, or in an unexpected find, she’s always collecting ideas and perspectives to bring back to the brands she works with.

co-founder & chief marketing officer

kadi tran

kadi’s passion for social marketing started simply: through the eyes of an everyday consumer wanting to know more. as a big believer in the power of brand worlds and the identities they create, her social-first marketing approach is shaped by authentic, community-driven storytelling, grounded in strategic content pillars and a distinct brand identity. by intertwining analytics with creativity, she keeps a constant finger on the pulse of emerging trends and cultural shifts, helping global prestige beauty brands enrich their social currency while deepening engagement with the loyal audiences who have grown with them.

whether she’s on set for a campaign photoshoot, backstage at new york fashion week, or spending a free saturday morning at a local coffee shop, you can find kadi capturing content of it all. always observing, creating, and finding new ways to turn everyday moments into stories worth sharing, she can’t wait to help tell yours.

co-founder & chief creative officer